written by: Camille Ong
The benefits of Benefit–
As a tired-eyed college student, dark circles and puffy eye-bags are as unavoidable as finals and bad roommates. But with Benefit Cosmetics Erase Paste Brightening Concealer, I can at least look as if I got my 8 hours last night while still staying within my college-student budget.
Benefit’s Erase Paste Brightening Concealer is a gentle cream that packs a punch. This highly concentrated concealer uses melon undertones in order to brighten and counter-act the blue discoloration in those dark circles and camouflage them.
Having tried numerous products and under-eye treatments, both of the drugstore and mall-counter variety, this is the one that has really stood out.
Not only does it really “erase” (or at least make those unwanted circles and blemishes much less noticeable), it does so in a such a way that doesn’t make me look like a lady of the night. Non-cakey, it spreads onto my skin smoothly without looking too heavy or thick and naturally blends into my skin.
Each pot even comes with a handy little spatula and instruction booklet, a “roadmap” for those unfamiliar with the proper way to apply such products with steps to maximize usage for this particular concealer:
“Use spatula to scoop out a tiny amount. Place the paste on the back of your hand. With your ring finger…delicately blend using the arrows above.”
Extremely helpful visuals and directions.
Now I typically use Benefit’s Erase Paste Concealer for my under-eye circles, but it is equally effective if targeting blemishes. With Erase Paste, gone are the days of layering on the green concealer before the flesh-colored concealer. These multi-step processes were always time-consuming and usually ended up looking cakey and emphasizing the very issues I was trying to hide. However, the Erase Paste serves as the all-in-one product that can battle those pesky zits that crop up as well as deal with my daily circles.
If you have sensitive skin, especially on the skin around your eyes, be sure to moisturize properly before putting this product on! It is not meant to be a moisturizer, and does not advertise itself as such.
Pricing at $26 a jar, I’ll admit that its price was my main issue when I was considering purchasing this pot o’ magic. However, after dipping my brush into the same jar after 3 years, I’d say that it is well worth the buy. Because of it’s high concentration, less is certainly more, and I can see it being a couple more years before I completely run dry of this 4.40 gram jar. For those who still think the price is a bit steep for a concealer, a good alternative is Benefit’s Boi-ing Industrial Strength Concealer. Slightly thicker than the Erase Paste, it gets the job done at $19 for 3 grams of product. I still prefer the creamy texture of the paste, but it’s all about preference. Go to a local Sephora or Benefit counter and try both out, seeing is believing.
Voted Reader’s Choice in Allure magazine for 2011, the Benefit Cosmetics Erase Paste Brightening Concealer comes in 3 blendable shades: fair, medium, and deep.
After struggling with dark circles and puffiness since childhood, I’ve finally found a reliable regimen to stick by, and I couldn’t be happier with my Benefit Erase Paste Brightening Concealer.